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Why EFT ?
Ask yourself:
Would you send a letter or even only a fax if you could use email ?
With payments it is just the same. If you want to improve your payment
processing, the answer is
Electronic
Funds Transfer.
Checks, wire transfers - even cash: Any payment method that requires
physical handling or manual attention is troublesome and costly. EFT
will reduce administrative costs in many ways:
-
Automation
EFT transactions can be processed, managed, stored and tracked electronically
- and we all now that this can't be wrong.
-
Customer
account retention
If a customer has to write a check every month, he might some day
quit from your service. If everything runs automatically, customers
are much more sticky to their subscribtions.
-
Processing
Costs
The calculated costs for physically mailing a check are typically
at least 1.00 USD (plus billing costs). EFT can save 50-90% of that
because it has as few parties involved as possible. No credit card
organisation is in between, that wants it's share.
-
Flexibility
of amounts
Let's say you run a mail-order company and someone prepaid you with
a check. You're ready to ship but the amount paid is too low, too
high or the goods are unavailable. So, you will have to deal with
additional payments or refunds. All this can be prevented - with
EFT.
-
Accuracy
Manual processing always bears the risk of human error that leads
to undeliverable checks, wrong amounts, bounced or misdirected transfers.
If you eg. state an erronous memo with you payment, it could just
be asigned wrongly. All this is followed by costly and unpleasant
troubleshooting.
-
Time
think about the time you and your customers spend for writing checks
and filling transfer forms. With ANYPAY, you and your customers
can save most of this time.
-
Security
Checks can be faked, stolen, lost, destroyed or altered. EFT transactions
not.
-
Tracking
(1)
Mailed payments (unless registred) can't be tracked. With EFT you
can always proof you made one payment. Processing of returned payments
is also easier: Each transfer contains our unique transaction ID,
which enables you to take the next steps (notifying the customer,
requesting re-payment) easy and fast.
- Tracking
(2)
Each EFT transaction can be matched with one transaction in your own
system (eg. an order). Events on the payment side (eg.arrival of payment)
can now be connected automatically with actions on your processing
side (eg. shipping the order).
Not convinced
yet ? here's some neutral info:
USA:
www.directdeposit.org
UK:
www.directdebit.co.uk
www.directcredit.co.uk
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